Thursday, October 30, 2025
State of Influencer Marketing 2025 Trends and Performance Metrics - By HypeAuditor
CreatorsBrands
As Followme Paris 2025 brings together creators, brands, and agencies, the latest HypeAuditor “State of Influencer Marketing 2025: France” report reveals how influencer marketing has evolved into a cornerstone of modern communication.
📊 Key insights:
- Social media platforms now outperform traditional channels in engagement and reach.
- Nano-influencers lead the way — driving stronger authenticity and community trust.
- Instagram, TikTok, and YouTube continue to shape how brands connect with audiences in France.
👉 Explore the full report to uncover the latest trends, top creators, and performance benchmarks defining the future of influencer marketing.
