
Sophie Roosen
Union des Marques
Information
- Presentation
- Sophie Roosen is Brand & Impact Director at Union des Marques. She is responsible for commercial influence, among other areas. She supports brands in developing their communication practices, in line with Union des Marques' mission: united to build sustainable brands. Her career has spanned agency consulting and roles at advertisers. She is also a member of the Observatoire de l'Influence Responsable (ARPP), where she helps to structure a framework for more ethical and credible influence.
Speaking on
Influence strategy: Managing and optimizing ROI for lasting impact through cross-channel marketing
Round table
Brands
11/03/2025
|
10:00 - 10:45
|
Conference Room 1