Gwarlann de Kerviler

Information

Presentation

Gwarlann de Kerviler is a professor at IESEG SCHOOL OF MANAGEMENT, a graduate of ESSEC, holds an MBA from Harvard Business School, a PhD in management sciences from Paris Dauphine University and an HDR from the University of Lille. She has developed strong expertise in digital marketing and is regularly quoted in major national and international media*. A researcher in consumer behaviour, specialising in sociological and psychological mechanisms, Gwarlann de Kerviler has published the book "Réussir son marketing d'influence – How to get brands, influencers and communities to collaborate on social media" (https://www.dunod.com/entreprise-et-economie/reussir-son-marketing-d-influence-comment-faire-collaborer-marques), which draws on numerous testimonials and her expertise to provide a comprehensive analysis of influence on social media.