Jannik Diefenbach

Information

Presentation

Jannik Diefenbach is a digital entrepreneur and social media innovator best known for creating the international phenomenon “Gramps” alongside his grandfather, Alojz Abram. Together, they grew the Instagram account @jaadiee into a community of millions of followers worldwide, inspiring audiences with authentic storytelling that bridges generations. Expanding beyond content creation, Jannik founded Gramps, a clothing brand that merges style with community values, and launched Altbau Creative Studios, a digital marketing agency specializing in brand strategy, creative campaigns and talent management. His work combines a deep understanding of digital culture with a passion for authentic engagement, helping brands and individuals build meaningful connections online. As a speaker, Jannik shares insights on the state of social media, the role of authenticity in digital storytelling, and how creativity can be transformed into sustainable business impact.